Standing out.
When Precision Litigation came to us looking for a new visual identity, we dove right into researching the injury law and trial lawyer landscape. Pretty quickly we saw the opportunity to create a more memorable and cohesive brand identity than is expected in this space. With very few firms having a visual identity focused on the client experience, this was our chance to create something that would resonate with their audience.
The visual identity was centered around 3 brand themes: solidity, guidance, and momentum. All of these are represented in the logo itself with the mountain, sun, and river creating a 3-part visual iconography.
Enriching the experience.
We wanted to take this project beyond a simple logo creation and slapping it on a few essential items. This visual identity includes pieces to help enrich the client experience and build a closer relationship between firm/customer throughout the litigation process.
